Perhaps the easiest element of the scorecard is the one most managers are familiar with — the financial. References Crane, A. This research add to the existing body of research by providing an assessment of the balanced scorecard method in this special business setting. Google has a rather exceptional financial situation, in that it is… Works Cited: MSN Moneycentral. Is service quick and efficient and are employees appropriately trained alanced Scorecard ? This balanced scorecard essay that Symantec is still a financially solvent and healthy company, but it must act quickly to rebrand itself, balanced scorecard essay, lest its market performance continue to stall. According to researchers, for most companies strategy - a declarative statement of its top managers, which received approval from the business owners, balanced scorecard essay.
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Home — Essay Samples — Business — Strategic Management — The concept of Balanced scorecard BSC. Any subject. Any type of essay. The concept of Balanced scorecard BSC was presented first balanced scorecard essay the early s. BSC was originally developed by Dr. Robert Kaplan of Harvard University and Dr. David Norton as a framework for measuring balanced scorecard essay performance using a more balanced set of performance measures. According to Tayler, Balanced scorecard is considered one of the most significant management accounting developments.
Balanced scorecard essay are used largely in business and industry, government, and non-profit organizations worldwide, balanced scorecard essay. More than half of major companies in the US, Europe, and Asia are using the BSC, with its use growing in those areas as well as in the Middle East and Africa. A recent global study listed balanced scorecard fifth on its top ten most widely used management tools around the world. BSC has also been selected by the editors of Harvard Business Review as one of the most influential business ideas of the past 75 years. What makes BSC unique is that traditionally companies used only short-term financial performance as measure of success.
The system has evolved over the years and is now considered a fully integrated strategic management system. The Balanced scorecard is a design for describe the activities of an organization through a number of measures for usually four perspectives, using a small number of measures for each. Some would say that this is balanced scorecard essay way of performance report which combine the financial balanced scorecard essay nonfinancial metrics. But there is more to the scorecard than immediately meets the eye. A time dimension balanced scorecard essay from bottom to top, current profitability, etc. The scorecard is balanced in another way where it shows both internal and external aspects of the business.
Those linkages are reflect, what time balanced scorecard essay they involve, and how certain the organisation about them in the face of external competition and change, balanced scorecard essay. Remember: This is just balanced scorecard essay sample from a fellow student. Starting from 3 hours delivery. Sorry, copying is not allowed on our website. We will occasionally send you account related emails. This essay is not unique. Sorry, we could not paraphrase this essay. Our professional writers can rewrite it and get you a unique paper.
Want us to write one just for you? We use cookies to personalyze your web-site experience. This essay has been submitted by a student. This is not an example of the work written by professional essay writers. The Concept of Balanced Scorecard BSc Subject: Business Category: Strategy Topic: Strategic Management Page 1 Words: Published: 28 January Downloads: 63 Download Print. Get help with writing. Pssst… we can write an original essay just for you. Your time is important. Get essay help, balanced scorecard essay. Related Essays Unilever's Amazing Strategy for Lifebouy Essay. Coorporate strategies Essay. Strategic Management Essay. The Role of Facilitators in Management Strategies in Conflict Resolution and Strategic Management Essay. Factors That Define a Strategic Management Procedure Essay.
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One of…. Bibliography Balanced Scorecard pdf Marketing your restaurant: Part I. Balanced Scorecard- The Balanced Scorecard approach is a way to translate strategic objectives into tactical and measurable performance. It is a tool that outlines ways of the organization to strategically map their performance in ways that impact both the internal and external stakeholder, ultimately aiding the company in setting goals and managing the businesses' strategic plan. The manner in which an organization measures itself strongly affects the behavior of employees internal and consumers external. If companies are to survive in a global and actively competitive model, they must use aggressive measurement to encourage change and performance Lanabeer and Napiewocki, ; Stevens, et.
Tri-Citities Community Bank- TCCB is a successful bank located in the Midwest. Chris Billings is the new President of TCBB's south division, and believes that the Balanced Scorecard approach could be a useful tool to boost TCCB's performance. Billings particularly believes that a balanced scorecard would help…. And J. Competitive Business Strategy for Teaching Hospitals. Quorum Books. Silverthorne, S. August 14, Executing Strategy with the Balanced Scorecard. Tri-Cities Community Bank A BALANCED SCORECARD CASE. The underlying logic of the balanced scorecard is that there are certain congruencies between the different perspectives. By understanding these perspectives, the firm is in a position where it can optimize its performance by maximizing key strategic elements BSI, A good example of this is FedEx's "people-service-profits" philosophy, which draws a clear link between human resources, customer orientation and financial outcomes, and then makes those links a part of the corporation's overall strategy.
One of the strengths of the balanced scorecard approach is that it can be adapted to meet the needs of many different types of organizations, including both not-for-profit enterprises, and public-private partnerships. Heathrow Basu, Little and Millard discuss how the…. References Basu, R. Case study: A fresh approach of the balanced scorecard in the Heathrow Terminal 5 project. pdf BSI. Balanced scorecard basics. aspx Kaplan, R. The balanced scorecard: Translating strategy into action. Harvard College. Balanced Scorecard The balanced scorecard is a managerial approach based on the principle that four different elements of a business are interrelated. Thus, to optimize one, a strategy should seek to optimize all of them. If one element is prioritized in the business, then the business will be unbalanced.
The businesses that thrive in the long run are the businesses that are the most evenly balanced QuickMBA, According to the Balanced Scorecard Institute , the balanced scorecard is used in a few different ways, including to communicate what management is trying to accomplish, to align the day-to-day work with strategy, to prioritize projects, and to monitor progress towards strategic targets. Perhaps the easiest element of the scorecard is the one most managers are familiar with — the financial. Financial measures include…. References Balanced Scorecard Institute The balanced scorecard. Balance Scorecard for Fatura Business organizations operate with the sole objective of effectively utilizing the input factors in order to maximize on the output.
For this case, output is measured in terms of performance, which, essentially relates to the profits or customer satisfaction. In the industrial age, most managers relied heavily on conventional financial metrics as the only strategic measure to align the activities of the organization to the goals and objectives of the same organization. However, this perspective has gradually shifted in the information age. Balanced scorecard is the most recent strategic tool that most organizations currently use in their planning and management activities. It is crucial as far as the alignment of the business activities to the objectives of the firm, boost both internal and external communications, and assess the organization performance relative to strategic goals.
BSC is classified into four quadrants that include customer, financial, internal business…. References Kaplan, R. The Balanced Scorecard: Measures That Drive Performance. pdf Kaplan, R. Measuring the strategic readiness of intangible assets. pdf Niven, P. Learning and Growth perspective. html Gumbus, A. The balanced scorecard at Futura Industries. Strategic Finance. This particular perspective is used in the accurate identification of infrastructure that a given company must acquire so as to compete in the future dynamic and highly competitive global market place. The Balanced Scorecard has not just been praised for its theoretical soundness but has actually produced real results. Prickett noted that in , a study that involved 35 firms in the UK proved that the best performance measurement strategies were implemented by firms that employed the Balance Scorecard approach of measurement.
This study further indicated that companies that had been successful in their measurements because the Balanced Scorecard approach successfully identified certain critical indicators after a thorough consultation with all sectors of the firm's business team including the lower level and the front line employees. Extant literature on the Balanced Scorecard approach have shown a constant praise of the model. This is because as noted by Hagood and…. References Arora, R. Drury, C management and Cost Accounting. Cengage Learning EMEA Gadenne, D. And Friedman, L. Balanced Scorecard Control and Adjustment of Environmental Factors for a New Bookstore: The Balanced Scorecard Perspective All businesses, whether they are brand new and still in the planning stages or have been around for generations, must continually reappraise their position in their given market and industry in order to ensure that they are providing their shareholders and all stakeholders with the maximum possible benefit for their involvement with the business.
Simply put, companies must make sure that their vision and strategies, in addition to being maintained with a high degree of focus and integrity, are also being implemented in effective and practical ways. There are a variety of different theoretical models that can help to translate the abstractions of visions and objectives into practical actions and decisions, and among the simplest yet potentially most effective of these models is the balanced scorecard. The balanced scorecard model or framework was developed…. References Bourne, M. Balanced Scorecard Instant Manager. Kaplan, R. The Balanced Scorecard: Translating Strategy into Action.
Cambridge, MA: Harvard Business Press. Niven, P. Balanced Scorecard Step-by-Step: Maximizing Performance and Maintaining Results. New York: Wiley. Olve, N. The Balanced Scorecard. CMBS overcomes resistance to change by concentrating on quantifying customer satisfaction by asking for ratings of each aspect of a system installation after it has been installed. This gives each member of the team a high level of ownership in the metrics being measured, and over time they improve as CMBS system integration teams become more attuned to the unmet needs of their customers purchasing systems. In this regard BSC strategies with accountability for performance lead to continual efforts to improve scores on each metric defined as part of both the customers' expectations and the motivation CMBS integration teams have to improve their performance and gain greater financial results as well.
In this way CMBS alleviates resistance to change by focusing on how to motivate employees to become active change agents for the good of the metrics measured on behalf of clients. Defining BSC Perspectives for CMBS The four perspectives…. References Elizabeth Barber. How to measure the "value" in value chains. Richard Barrett. Hype and reality in performance management. Measuring Business Excellence, 8 2 , The management team adopted an approach that was primarily two-pronged: the financial perspective and the customer perspective.
In terms of the financial perspective, what goals did the new leadership set for the company? The goals that the new leadership of the company provided include: improving client relations through personalized service , utilizing the creativity of employees and decentralizing operations. These different elements are important, because they would allow the firm to be able to deleverage some of the mergers and refocus on their core markets. Once this took place, it would increase the financial strength of the company, by reducing areas that were a drag on the firm. Greenhalgh, Analysis: How did the company categorize its different…. Bibliography Balance Scorecard Basics.
Balance Score Card. aspx Balance Score Card. A Better Workplace. html Greenhalgh, C. Building Strategic a Balanced Scorecard. Financial Perspective. Balanced Scorecards BSC are designed to provide insights into which customer-centric strategies are the most profitable and scalable over the long-term Glykas, Valiris, Often customer-centric measures of satisfaction, sales and repurchase rates hide the real issues of customer profitability, lifetime customer value and cost to serve the most loyal customers Kaplan, A balanced scorecard must take into account the entire value chain of a business if it is going to be successful and capture those most profitability activities first, not just seek to gain customers' satisfaction levels alone Jayashree, Hussain, The measurements as defined by Niven are not customer-centric, they are centered on how companies connect with their prospects and customers.
There is a major difference in truly customer-centric measures of performance and those that seek to measure the value of the messaging produced. Niven is speaking of unique value propositions UVP that are unquantifiable by nature,…. References Chytas, P. A proactive balanced scorecard. International Journal of Information Management, 31 5 , Aligning change deployment: a Balanced Scorecard approach. Measuring Business Excellence, 15 3 , Balanced Scorecard: Customer Perspective he balanced scorecard BSC developed by Robert Kaplan and David Norton is "one of the most highly touted management tools today" Gumbus, A. Is the balanced scorecard a tool only for the multinational or conglomerate firm? Increasingly no, as small to mid-sized firms are embracing BSC as an effective "strategic planning and measurement system" Balanced Scorecard Institute which allows for organic growth, greater profitability, "innovation, and outstanding customer service" Niven, P.
An analysis of three firms: Hyde Park Electronics, Futura Industries, and Southern Gardens Citrus demonstrate the positive impact of the BSC for small to mid- size entities. he balanced scorecard was designed with the understanding that "financial measures alone were not sufficient to measure performance" Gumbus, A. The BSC at Southern Gardens Citrus utilizes the customer perspective in regards to percent of shipments within specification, loading cycle time, and customer service. On shipment specification the percentage has hit The result of the customer perspective metrics and the BSC overall; catapulted SGC to a Balanced ScoreCard Collaborative Hall of Fame winning company.
Analysis "Customer Centric" is an approach to doing business in which a company focuses on creating a positive consumer experience at the point of sale and post-sale" Business Dictionary N. The success of adopting a "customer centric" approach depends on the Customer Value Proposition which is the unique added value an organization offers customers through its operations" Balanced Scorecard Institute. Product measures will reflect quality as rated by customers, and by the number of awards the food wins in competitions. Other process measures will include the amount of food waste generated, and it is hoped that this will be minimal.
Learning and growth objectives are important, since Heavy Henry's wants to have a staff that is among the best-trained in the business. The company's code of values is an important element of the training process. Measures will include the knowledge level of the staff with respect to preparation techniques, ingredients, and the code of ethics. Service staff will also be tested on their beverage pairing knowledge as well. Management will be measured on their knowledge not only of the restaurant but also of the competition -- they must always know what the competition is doing to ensure that they are consistently outcompeting. Using the balanced scorecard approach, we can see…. Works Cited: QuickMBA. Balanced scorecard. An integrated balanced scorecard strategic planning model for nonprofit organizations.
Journal of Practical Consulting. Balanced Scorecard: Internal Business Perspective Increasingly companies large and small are implementing the balanced scorecard BSC as "a management system that enables organizations to clarify their vision and strategy and translate them into action" Balanced Scorecard Institute. In Kaplan and Norton's framework of the BSC they articulated four distinct perspectives: financial, customer, internal process, and learning and growth; because "financial measures alone were not sufficient to measure performance" Gumbus,. Ballard, R. Liekweg, R. Introduction The balanced scorecard implemented by Duke Children's Hospital focused….
In the case of Duke, operations management was the primary driver with considerable assist from innovation in the form of technology. Operations management "the basic, day-to-day routine activities necessary first to produce and ultimately deliver a product or service to the market" Niven P. Internal Process was the top priority for management. Drawing on the three pronged approach, the operations management focus was to get connected through the use of Key Performance Indicators KPI , "quantifiable measurements, agreed to beforehand, that reflect the critical success factors of an organization" Reh, J.
For Duke Children's Hospital the KPI's included: monthly productivity and cost, trends of volume, target staffing levels, and cost per patient. For Duke, the development of KPI's is a critical factor in successfully implementing the balanced scorecard" Meliones et al. The get results step focuses on measurement of KPI and other strategic benchmarks to "link the mission, strategy, and initiatives across the organization" Meliones et al. The Heathrow Terminal 5 project began with a number of objectives relating to getting the terminal opened on time and on budget. These included setting new standards in delighting the traveler; develop and deliver new standards of health, safety and security; earn proactive support and trust of key stakeholders; achieve exceptional performance to ensure value for money and to leave behind a legacy of quality Basu, Little and Millard, As a mission statement, it really does not have a sense of focus to help those working on the project, but it….
Works Cited: Kaplan, R. aspx Basu, R. A fresh approach to the balanced scorecard in the Heathrow Terminal 5 project. Measuring Business Excellence. From the financial perspective, Blogger's main goals are to ensure it…. In summary, the role of the balanced scorecard is to translate strategic goals and objectives into short-term, tactically achievable objectives. In measuring performance relative to KPIs on an individual level, many organizations seek to create meaningful contexts for employees to seek achievement in their jobs. When an employee or manager finds achievement in their work, the alignment of their efforts to achieving the measures of performance in the four perspectives mentioned becomes possible.
In a sense a balanced scorecard is meant to provide direction and guidance to managers and subordinates over an extended period of time, ensuring the achievement of longer-term objectives. eferences ichard W. Beatty, Mark a Huselid, Craig Eric Schneier. New H metrics: Scoring on the business scorecard. Organizational Dynamics, 32 2 , Document ID: David W. The Workforce Scorecard: Managing Human Capital to Execute Strategy. References Richard W. New HR metrics: Scoring on the business scorecard. Personnel Psychology, 59 1 , Ajay M. Pangarkar, Teresa Kirkwood. Strategic alignment: linking your learning strategy to the balanced scorecard. Industrial and Commercial Training, 40 2 , Debbie Whitaker, Laura Wilson.
Human Capital Measurement: From Insight to Action. Organization Development Journal, 25 3 , PP Balanced Scorecard Analysis of Peel Memorial Hospital Using the case analysis of The Balanced Scorecard-solution at Peel Memorial Hospital Harber, , this paper illustrates how performance management can directly affect the success of an organization in meeting its goals and mission. A brief analysis of the case is first presented, followed by the identification of major issues involving both the organization and the individuals involved. This analysis continues with an identification of the alternative courses of action to address, and a decision or recommendation for action as well.
The scenarios that Peel Memorial Hospital faced are easily transferrable to a very broad base of other business unrelated to healthcare as the case concentrates on the alignment of vision and mission of an organization with their daily routines and initiatives Harber, Brief Analysis of the Case The nature of the healthcare business, as can be inferred from the case, is…. References Harber, B. The balanced scorecard-solution at Peel Memorial Hospital. Healthcare Quarterly. Journal of Healthcare Management, 47 3 , ; discussion Balanced Scorecard The company that I am going to study is Google. This company makes most of its money from online advertising. hile it has a wide range of different services and products -- Android and Chrome being to prominent ones -- advertising is where it makes its money.
The mission of Google is to "organize the world's information and make it universally accessible and useful" Google. com, The company does not have an explicit vision statement. It competes on a differentiated strategy. This means that it seeks to sell more ads than its competitors by delivering the most eyeballs, but also by being able to provide significant data about those eyeballs. Google sells ads, therefore, by allowing its customer to better target their ads, something that adds value. Competing on value-added is typically associated with a differentiated strategy. Google has a rather exceptional financial situation, in that it is…. Works Cited: MSN Moneycentral. About Google. Best companies to work for html Stewart, J.
Looking for a lesson in Google's perks. However, none was found that centered on small hotels in China. This research add to the existing body of research by providing an assessment of the balanced scorecard method in this special business setting. The information obtained by this study will help to make small hotels in China more competitive and able to compete well into the future. This research will play an important role in the development of the small hotel business in China in several important ways. It will help them to see what areas of their business need improvement, it will help them to pinpoint specific problems within their organization.
It will help to bring weakness from obscurity into the forefront where solutions can be found. It will also show them their strengths and the area that could be developed for even greater prosperity in the future. This research will help small hotels to develop long-term vision…. References Alleyne, P. And Greenidge, D. Approaches to HRM in the Barbados Hotel Industry. International Journal of Contemporary Hospitality Management, 18, 2, 94 -- Balanced Scorecard Basics. aspx Business and Strategy Insight for You. html Chen, C. And Ting, S. There is also the need to make sure the funds are actually leading to the socially-driven and philanthropic goals being achieved as well.
Where for-profit organizations commonly use balanced Scorecards for measuring their effectiveness relative to financial and operational goals, not-for-profit organizations need them even more to measure and report back on the progress to attaining greater social good Weinstein, Bukovinsky, Arguably the increased pressure on not-for-profits to show not just a return on their investment in terms of social welfare but also show the funds were spent judiciously and without waste accentuates, intensifies the need for tighter reporting. As a result, there is the need to ensure a very high level of transparency and accountability in now the funds and resources of a not-for-profit are used.
For all of these factors and the need for auditability of not-for-profit organizations' financial statements and ongoing activities, balanced scorecards are indispensible. Does the Balanced Scorecard Add Value? Empirical Evidence on its Effect on Performance. European Accounting Review, 18 1 , Hubbard, G.. Measuring organizational performance: beyond the triple bottom line. Business Strategy and the Environment, 18 3 , Type of paper: Essay. Topic: Management , Strategy , Company , Innovation , Workplace , Organization , Business , Balanced Scorecard. A special place in the management takes the control staff for personnel, as it is the main resource, the driving force of the production process, intellectual component assets. People are the source of creativity, initiative and energy to achieve the goals of the enterprise.
There is no organization, which can function without personnel management — either large or small, commercial or nonprofit. Personnel management aims to achieve efficiency and equity of the interaction between employees. This includes involvement and training for employees, their motivation, incentives, the development of the team and the posting of workers. Nowadays, an organization can obtain a competitive advantage only through the effective personnel management. Unfortunately, the leaders of the enterprises rather poorly implement the activities of new approaches to the management of personnel, examining this system in isolation from the others. Although in recent years people are trying to change outdated concept of personnel management, but the results are not that satisfactory.
In a highly competitive market information period the most important thing is a long-term development, the main factors of which are competent strategic management, efficiency of business processes, capital embodied in knowledge and skills. We believe that organic combination of incentives and strategic management systems will optimize the work in all its areas. In Stephen Coeur, summing up the activities of many companies concluded the need to use different systems of measuring the performance of companies with different purposes. In , they investigated 12 large companies that are trying to extend their measuring systems by including them in the non-financial indicators that would enable them to expand the information base for decision-making.
As the basis for the future project, participants chose the following hypothesis: "basing methodology for assessing effectiveness of the company solely on financial performance does not ensure future economic growth in the value of the organization. The research results have contributed to the emergence of the concept of Balanced Scorecard, which was called "balanced" because a comprehensive approach to assessing both material and intangible assets, based on four components - finance, marketing, internal business processes, training and increased personnel. Balanced Scorecard - a mechanism for implementing the strategy; a tool that aims to company strategy for long-term success that translates the vision of the company and its strategies set of interrelated balanced scorecard evaluating critical factors not only current but also the future of the organization.
The reasons for the use of BSC for strategic management believe the desire to obtain competitive advantages using advanced technologies in production and management, and to improve the efficiency of the enterprise. This system allows you to: highlight the work of staff priorities to ensure implementation of the strategy as a whole; assess the contribution of each unit in the implementation of the chosen strategy; to control personnel costs; Outcome measure not only performance, but also outstrip, which can assess the direction of change taking place. According to researchers, for most companies strategy - a declarative statement of its top managers, which received approval from the business owners.
This is the practical implementation of the strategic plans of becoming her biggest test. To implement the strategic objectives at the lowest cost and in the shortest possible time top management of the company shall coordinate the many individual measures and actions of employees. On this basis, they produce such axioms BSC: first axiom - the planning and coordination of departments and employees in achieving strategic objectives. The second axiom - management based on measurement of indicators qualitative and quantitative. After all, to achieve the strategic goal possible when there are numeric indicators that directly indicate what to do to achieve it and whether in terms of achieving the goal that is now.
The third axiom - the input current and regular monitoring of the implementation of the strategy. The fourth axiom - the union of disparate policy ideas in a single complex interdependent. The fifth axiom - the emphasis assess the effectiveness of the company is on non-financial performance during the current ratio analysis. This score is used in numerical terms even at first glance, it's hard to measurable aspects of, for example, the degree of customer loyalty or innovation potential of the company. Martello, M. Implementing A Balanced Scorecard In A Not-For-Profit Organization. We accept sample papers from students via the submission form. If this essay belongs to you and you no longer want us to display it, you can put a claim on it and we will remove it.
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Starting from 3 hours delivery. Sorry, copying is not allowed on our website. We will occasionally send you account related emails. This essay is not unique. Sorry, we could not paraphrase this essay. Our professional writers can rewrite it and get you a unique paper. Want us to write one just for you? We use cookies to personalyze your web-site experience. This essay has been submitted by a student. This is not an example of the work written by professional essay writers. The Concept of Balanced Scorecard BSc Subject: Business Category: Strategy Topic: Strategic Management Page 1 Words: Published: 28 January Downloads: 63 Download Print. Get help with writing.
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